Fassion is my PassionSorry I'm Busy

Me, myself & I.

I work for DAMAC Group and I lead the group's Comms functions.

I was born in Paris, lived in London, New York, Buenos Aires, Hong Kong and Munich before settling in Dubai in 2025. I like photography (it runs in the family) cycling (that doesn't) and traveling (as often and as far as I can manage.)
Despite the rise of social platforms and distributed-everything, I'm a firm believer in having a little corner of the web that's just mine, and have been maintaining this site (in one shape or another) since 1999.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.
"You are always one ride away from a good mood."
Sarah Bentley

Cycling Life

When I'm not at work, you'll likely find me on my bike riding around DxBike or Kite Beach.

For those of you who also scenic rides and epic climbs, you will find on Komoot a curated list of routes around Munich, Hong Kong or the Dolomites. It's still early days for the recommendations in the Gulf, but I will get to it.

The Bookshelf

Best Story Wins
Mark Edwards
Best Story Wins - Mark Edwards
Le Fric
Alex Duff
Le Fric - Alex Duff
Higher Ground
Alison Taylor
Higher Ground - Alison Taylor